What’s the point putting up fake job ads?

I know this may sound a little strange but a job advertisement is much more than simply a search for a new member of staff.

Of course, finding someone to fill job vacancies is the primary reason, but it is equally a tool through which a company name can become better known.

The logic runs something like this: for every person who sees your job advertisement and applies for it, there are more that see the advert and do not.

That some don’t apply for your vacancy is disappointing, but beside the point; what is important is that they see the ad.

Brand awareness is all about capturing a place in the public mindset. Getting in there has been a major part in building Coca-Cola into the mega-brand that it is today.

Don’t believe me? Here are three situations that might convince you.

Advert Provides Market Presence

It is amazing how a job ad can introduce people to a shop, restaurant or service provider, even if that business has been operating for years. This is common in cities, where choice has effectively numbed the public’s capacity to notice shop signs and other forms of on-street advertising.

Job-seekers are much more attentive, and have a need-to-know attitude towards the ads they see. Thanks to the ad, therefore, the company name is read, considered and ultimately remembered.

Ad Spreads Brand Name

With so many people keeping an eye out for employment opportunities, a network of individuals builds through which word of a job spreads. Perhaps Tom knows that Jen is looking for a temporary job in the retail industry, and reads that Harry has a vacancy in a city centre shopping mall. So, he calls up Jen to let her where there’s a job going.

Alternatively, Jen has applied for a part-time job in an electronics store in the shopping mall. It’s only natural that her parents want to know where she’s applied to, and eventually they’ll see the place for themselves – regardless of whether Jen got the job there or not.

In this way, word spreads and the electronics store becomes better known.

Ad Creates a Marketing Buzz

This is more prevalent in smaller towns and cities. News of available employment, whether they are full-time jobs or part-time jobs, tends to create a bit of a buzz.

Think of a McDonald’s restaurant opening in your locality. Students, teenagers and perhaps even some retirees will see the restaurant chain’s arrival as a chance to get some part-time work and make some cash in a weekend job.

And, once again, even if they don’t succeed in getting the job, McDonald’s arrival is known, talked about and anticipated and the leg work involved in getting diners in on opening day is made that little bit easier.

As said as it sounds, unfortunately there are fake job ads on every job sites, in every state and country, for all job types. Its worse in classified site such as Craig’s list or Gumtree because it s a free post system. Some are pure scams, which are pretty obvious, and the rest consist of marketing companies and recruitment agencies advertise a non-exist position aim to get noticed and collect CVs to build a larger candidate pool.

Be a smart job-hunter to avoid unnecessary risk. Read my other article Be safe be smart when job hunting-some quick tips

Btw I would like to share this very funny fake ad example in Melbourne, check this out! 

Trilingual Career Coach & Recruiter with experience across Europe and Asia Pacific. She is also a speaker for workshops on resume writing, job searching tips, and interview techniques. She travels frequently but you can stay in touch with Eleanor via facebook.com/EleanorHoDotCom

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