How to Leverage YouTube to Get Hired?

How To Leverage YouTube to Get HiredI have read lots of articles about the benefits of companies using Youtube to recruit and source potential candidates.  Why don’t we do the reverse?

If a picture is worth a thousand words, then a video could be worth a million.

Some people may argue that video is too personal for job searching, acting as a digital one-way interview, while others may find it cold and alienating due to the lack of a face-to-face element.

However, when you look at success stories about people who used YouTube to land a job, they didn’t only land “a” job.  They are often fantastic opportunities that far surpass what they had ever hoped for.

If you can utilize YouTube to create an effective, interesting digital image with a little hard work, you can generate a much better impression for a potential employer than with a two-page resume. For those who don’t have years of professional experience or have recently graduated university, employers hire you for who you are and the potentials they see in you, just like a painter looks at a blank canvas. A short and sweet YouTube video can showcase your potential brilliantly.

There are different creative ways to hop online and get hired. Let’s look at some examples:

Justin Singing and Playing Guitar Before Getting FamousJustin Bieber was discovered in 2008 by Scooter Braun, an American talent manager, who came across Bieber’s videos on YouTube and later became his manager. In 2012 Forbes Magazine named Bieber the third most powerful celebrity in the world at the age of 18.


You may think Justin Beiber has a great voice and he’s talented. His story may seem like the exception, but he’s not the only person who has achieved success from a video!

Creative Recruit Me YouTube Video

Take a look at Matthew Epstein. Living in Florida, three years out of college and still jobless, Epstein set up the website GooglePleaseHire.Me in hopes of getting noticed – and hired – by Google. Although he did not end up at the company he targeted, his site attracted over 1,153,000 hits, resulting in over eighty interviews – and a job!

Don’t think these are extreme examples. Surveys show hiring and sourcing from YouTube will become more and more popular in the coming years. 

Trilingual Career Coach & Recruiter with experience across Europe and Asia Pacific. She is also a speaker for workshops on resume writing, job searching tips, and interview techniques. She travels frequently but you can stay in touch with Eleanor via

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